Audrey Lane Launch Night and much more ....

I'm very excited as it's only 1 week till I launch my new label for my ladies dresses.  I've been using 1 Puddle Lane as the label name up until now but now it's time my dresses had a name of their own, stand on their own two feet and be elegant and confident ...... Audrey Lane was born!

My Audrey Lane Launch Night will start Wednesday 30th May at 8pm Qld time on my facebook page. So mark it in your diaries!  But in the meantime I will be giving away 20%* discount vouchers on my facebook page from today until next Wednesday and they will be done randomly so pop back regularly to see if you can grab one or more.

On the night there will be 30 custom spots available and I will be giving away not one but two dresses**.  So for two lucky customers they will get their order for FREE! Also, there will be new fabrics to choose from and at the moment I'm sourcing a lightweight tweed for winter dresses.  Plus more discounts to giveaway on the night!

If that's not enough goodness to take in........here's a little more:

Would you like a chance to shop 1/2 hour before the public at my Launch Night?

Would you like to receive information before the public about new limited range fabrics that will be available in the future?

Well then I think you need to join my 'Friends with Audrey' VIP group!

And as a BIG THANK YOU for joining 'Friends with Audrey' and for your support you will receive straight up a 10% discount voucher for your next purchase.

So don't forget to pop back in to my facebook page from today till next Wednesday to see if you can win a 20%* discount voucher to be used at my Launch Night.

* 20% discount vouchers to be redeemed on Audrey Lane Launch Night - 30/5/12 - and is available on  Full Custom Order option only.  All discount vouchers are to be used separately.
** the two dress giveaway will be drawn on Tuesday 5th June.  The lucky customers who have grabbed a custom spot, ordered their outfit/s and paid for their order by Monday 4th June will go into the draw.

What's in a name .......

I'm so proud to announce the name for my range of ladies wear.

But before I do I'd like to tell you a bit of the background and how I arrived at her gorgeous new name.

I started making beautiful Blossom Party Dresses in Feb this year and with a big THANK YOU they have been received so well.  But it was the feedback that I was getting that prompted me to decide whether my dresses needed their own identity.  My lovely customers were saying how they felt so elegant, so confident and very feminine.  Also, their husbands and partners were very pleased too.

So my dresses were outgrowing the 1 Puddle Lane name (which is my children's wear range) and they needed to stand on their own two feet and be elegant and confident as they were making my customers feel.  I did a brainstorming session with a few close business colleagues and we came up with her name.  I wanted the name to exude elegance and still be part of 1 Puddle Lane but also to have her stand on her own.

So I'm proud to announce the name for my gorgeous range of ladies wear is:

Who is Audrey Lane?  Well, she is ELEGANT, CONFIDENT and when you wear one of my dresses she is YOU!

I'll be having an Audrey Lane Launch Night on Wednesday 30th May at 8pm Qld time.  There will be dress giveaways and discount vouchers to pick up.

So in the meantime........SPREAD THE WORD!.......and enjoy the photos from my recent photo shoot.

Photos done by Katie Walker-Smith Photograph